Sales is an outcome, not a goal. It’s an indicator that you’ve done things right.
Have you already had someone put down their hard-earned money to pay for your product? Congratulations – you are already a step ahead!
Selling your product is the only way to validate your business idea. If you can’t sell, you don’t have a business. Sales is what makes the world go round when you’re in business – it gives you revenue to continue running the company and to pay yourself, and it proves to other stakeholders and investors that you are on to something.
Webinar: Setting sales goals & building a sales funnel
Did you know that you may have to follow up 5 times with a customer before they say yes?
Now that you have built a business plan with Lean Canvas, learnt how to validate your business idea, narrowed down your target market and planned a targeted marketing campaign, it’s time to ensure that all your hard work so far will not go to waste. In this webinar, you will set sales goals and build a sales funnel that is unique to your business in an exercise led by Leo.
Leonard Korir is the Co-founder & CEO of Mobidev, a mobile-first software consulting company. He has deployed solutions in a number of countries, including Kenya, Tanzania, Uganda, Nigeria and Somalia and handled major projects for clients including UAP Insurance, The British Council, and Health Consortium Somalia.
- How to build a sales strategy – Every business must have a dependable, repeatable sales strategy to bring in new business. Building a sales strategy is, therefore, a vital part of any business’s expansion efforts, and often involves creating a process that can then be repeated by wider members of a team. This video is courtesy of KTN-UK.
- Here is a podcast that offers information on all aspects of sales for an early-stage business.